This event for executive-level decision makers, includes some of the leading suppliers of cloud-based solutions for high-value entertainment content creation, storage, and delivery; providers of BIG DATA cloud services; and mobile cloud users and service providers. See our DETAILED AGENDA below.

SUNDAY, OCTOBER 27, 2013

10:00 AM – 2:00 PM Exhibitor Set-up (Exhibit Hall Closed) 12:00 – 5:00 PM Conference Registration Open 2:00 – 5:00 PM EXHIBIT HALL OPEN 3:00 – 5:00 PM INDUSTRY TOWN HALL MEETING (CCWW2701) NSA PRIVACY SCANDAL AND THE CLOUD COMPUTING INDUSTRY Threat or Opportunity? How Will We Be Affected and How Will We Respond? Les Ottolenghi, Global CIO, Las Vegas Sands Corporation Greg Nojeim, Sr. Counsel and Dir. of Freedom, Security & Technology Project, Center for Democracy and Technology (CDT) Tom Hopkins, Technical Product Manager, Cloud Products, Rackspace Gerry Stegmaier, Of Counsel, Wilson Sonsini Goodrich & Rosati Peter Rafelson, CEO, Rafelson Media Larry Freedman, Partner, Edwards Wildman Palmer 5:00 – 6:00 PM Informal Networking with Cloud Computing Professionals – Vesper Bar (cash bar)

MONDAY, OCTOBER 28, 2013

7:30 – 8:20 AM EXHIBIT HALL GRAND OPENING, CONFERENCE REGISTRATION, CONTINENTAL BREAKFAST (In Exhibit Hall) 8:20 – 8:30 AM (CCWP2801) Welcome to Las Vegas & Conference Overview Don Buford, Executive Director, Cloud Computing Association (CCA) Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA) 8:30 – 9:30 AM (CCWP2802) The State of Cloud Computing Adoption for Entertainment (Opening Plenary Session) Keynote Speakers: Industry Update on Cloud Adoption Bhavik Vyas, Media & Entertainment Partner Eco-System Manager, Amazon Web Services (AWS) Consumer Transition to the Cloud: Service Provider & OTT Video, Gaming, and Music Services Sam Rosen, Practice Director, TV & Video, Consumer Electronics, ABI Research 9:30 – 10:10 (CCWP2803) The Needs of Enterprise End-Users in the Media Sector (Plenary Keynotes) Keynote Speakers: Cloud Migration Considerations Mike Cohen, Architect & Principal Engineer, Netflix International Media Enterprise Requirements Les Ottolenghi, Global CIO, Las Vegas Sands Corporation 10:15 – 10:45 MID-MORNING NETWORKING BREAK (In Exhibit Hall) 10:45 – 11:25 (CCWP2804) Latest Trends, Newest Offerings (Plenary Keynotes) Keynote Speakers: Hybrid Cloud, An Emerging IT Computing Model Yung Chou, Platform Technology Evangelist, Microsoft Strawberry Coconut Cloud - You Choose the Flavor Tom Hopkins, Technical Product Manager, Cloud Products, Rackspace 11:25 – 12:10 (CCWP2805) Outstanding Issues (Plenary Discussion) Moderator: Marty Lafferty, CEO, DCIA Panelists: Dan Schnapp, New Media, Entertainment & Technology, Hughes Hubbard Reed Bhavik Vyas, Media & Entertainment Partner Eco-System Manager, Amazon Web Services (AWS) Sam Rosen, Practice Director, TV & Video, Consumer Electronics, ABI Research Mike Cohen, Architect & Principal Engineer, Netflix Les Ottolenghi, Global CIO, Las Vegas Sands Corporation Yung Chou, Platform Technology Evangelist, Microsoft Tom Hopkins, Technical Product Manager, Cloud Products, Rackspace 12:15 – 1:00 PM CONFERENCE LUNCHEON 1:00 – 1:30 PM DESSERT & COFFEE SERVICE (In Exhibit Hall) 1:30 – 5:30 PM Concrrent Tracks: Choose from Tracks A or B Track A: Cloud Computing in Entertainment & Media eCLOUD© Track B: Mobile & Big Data mCLOUD© 1:30 – 1:50 PM (CCWA2801) The Cloud & Television Keynote Speaker: Frank Aycock, Author and Professor, Appalachian State University 1:50 – 2:10 PM (CCWA2802) Collaboration & Production Keynote Speaker: Frank Huerta, CEO, TransLattice 2:10 – 2:30 PM (CCWA2803) Editing & Transcoding Keynote Speaker: Adam Powers, VP of Media Technology and Solutions, V2Solutions 2:30 – 3:00 PM (CCWA2804) Content Creation in the Cloud Moderator: Sari Lafferty, Business Affairs, DCIA Panelists: Frank Aycock, Author and Professor, Appalachian State University Robert Ross, Architect and Director of Research, TransLattice Adam Powers, VP of Media Technology and Solutions, V2Solutions Peter Rafelson, CEO, Rafelson Media Mike West, CTO, Genos Corporation Todd Prives, Chief Marketing Officer, ZYNC Render 1:30 – 1:50 PM (CCWB2801) Mobile Storage Considerations Keynote Speaker: Melody Yuhn, Vice President and Chief Technology Officer, Carrier Services Division, CSS Corp 1:50 – 2:10 PM (CCWA2802) Lowering Latency Keynote Speaker: Andy Gottleib, VP, Product Management, Aryaka 2:10 – 2:30 PM (CCWB2803) HyperElasticity Keynote Speaker: Reza Rassool, CTO, Kwaai Oak 2:30 – 3:00 PM (CCWB2804) Mobile & Big Data Management Moderator: Ross Freedman, Associate, DCIA Panelists: Melody Yuhn, Vice President and Chief Technology Officer, Carrier Services Division, CSS Corp Andy Gottleib, VP, Product Management, Aryaka Reza Rassool, CTO, Kwaai Oak Jay Gleason, Cloud Solutions Manager, Sprint Nextel Gerry Stegmaier, Of Counsel, Wilson Sonsini Goodrich & Rosati 3:00 – 3:30 PM MID-AFTERNOON NETWORKING BREAK (In Exhibit Hall) 3:30 – 3:50 PM (CCWA2805) Cloud-Based Content Management Processes Keynote Speaker: Richard Blatcher, Senior Global Industry Marketing Manager, Manufacturing, Autodesk 3:50 – 4:10 PM (CCWA2806) Distribution Channel Storage Keynote Speaker: Tom Moran, Senior Director - Media, Savvis 4:10 – 4:30 PM (CCWA2807) Cloud-Based Delivery Systems Keynote Speaker: John Gildred, Vice President for Product Management, Intertrust Technologies Corp. 4:30 – 4:50 PM (CCWA2808) Cloud Media Lockers Keynote Speaker: Vic Winkler, Author, “Securing the Cloud” 4:50 – 5:30 PM (CCWA2809) Security & Reliability Issues Moderator: Sari Lafferty, Business Affairs, DCIA Panelists: Richard Blatcher, Senior Global Industry Marketing Manager, Manufacturing, Autodesk Tom Moran, Senior Director - Media, Savvis John Gildred, Vice President for Product Management, Intertrust Technologies Corp. Vic Winkler, Author, “Securing the Cloud” Gary Ballabio, Product Line Director, Enterprise Cloud, Akamai Allan McLennan, President and Chief Analyst, PADEM Group 3:30 – 3:50 PM (CCWB2805) Big Data Infrastructure Keynote Speaker: Tom Joyce, Senior Vice President and General Manager, Converged Systems, Enterprise Group, Hewlett-Packard Company 3:50 – 4:10 PM (CCWB2806) Cloud & Big Data – The Perfect Storm Keynote Speaker: Jason Carolan, CTO, ViaWest 4:10 – 4:30 PM (CCWB2807) Analytic Programs Keynote Speaker: Victor Gill, Sr. Product Mgr., Cloud Solutions, Master Control 4:30 – 4:50 PM (CCWB2808) Cloud Billing for the Digital Lifestyle Keynote Speaker: Brian Kracik, Director, Product Marketing SDP and Cloud Solutions, Oracle 4:50 – 5:30 PM (CCWB2809) Security & Reliability Issues Moderator: Ross Freedman, Associate, DCIA Panelists: Tom Joyce, Senior Vice President and General Manager, Converged Systems, Enterprise Group, Hewlett-Packard Company Jason Carolan, CTO, ViaWest Victor Gill, Sr. Product Mgr., Cloud Solutions, Master Control Brian Kracik, Director, Product Marketing SDP and Cloud Solutions, Oracle Doug Barbin, Principal, Cloud Assurance and Compliance, BrightLine Michael O’Malley, Vice President of Product Marketing and Management,, VASCO Data Security 5:30 – 6:30 PM EVENING NETWORKING RECEPTION (In Exhibit Hall)

TUESDAY, OCTOBER 29, 2013

7:30 – 8:20 AM CONFERENCE REGISTRATION & CONTINENTAL BREAKFAST (In Exhibit Hall) 8:30 – 10:15 AM Concrrent Tracks: Choose from Tracks A or B Track A: Cloud Computing in Entertainment eCLOUD© Track B: Mobile & Big Data mCLOUD© 8:30 – 8:50 AM (CCWA2901) Cloud Implementation for Media & Entertainment Keynote Speaker: Mark Sorency, Senior Cloud Architecture Executive, IBM 8:50 – 9:10 AM (CCWA2902) Cloud Vendor Selection for Media Companies Keynote Speaker: Grant Kirkwood, Co-Founder, Unitas Digital 9:10 – 9:30 AM (CCWA2903) Cloud Economics in the Entertainment Sector Keynote Speaker: Kurt Kyle, Media Industry Principal, SAP America 9:30 – 10:15 AM (CCWA2904) Future Cloud Opportunities for Media & Entertainment Moderator: Sari Lafferty, Business Affairs, DCIA Panelists: Mark Sorency, Senior Cloud Architecture Executive, IBM Grant Kirkwood, Co-Founder, Unitas Digital Kurt Kyle, Media Industry Principal, SAP America Manan Shah, Principal Product Manager, Cloud Platform Group, Citrix Adam Powers, VP of Media Technology and Solutions, V2Solutions 8:30 – 8:50 AM (CCWB2901) The Cloud and Big Data Keynote Speaker: Chris Poelker, VP, Enterprise Solutions, FalconStor 8:50 – 9:10 AM (CCWB2902) Differentiating with Cloud-Based Mobile Services Keynote Speaker: Lori Sylvia, EVP, Marketing, Red Bend Software 9:10 – 9:30 AM (CCWB2903) Mobile Cloud / Big Data Economics Keynote Speaker: Russ Hertzberg, VP, Technology Solutions, SoftServe 9:30 – 10:15 AM (CCWB2904) Future Mobile Cloud & Big Data Opportunities Moderator: Ross Freedman, Associate, DCIA Panelists: Chris Poelker, VP, Enterprise Solutions, FalconStor Lori Sylvia, EVP, Marketing, Red Bend Software Russ Hertzberg, VP, Technology Solutions, SoftServe Alkesh Shah, Vice President, NTT Data, Inc. Peter Rafelson, CEO, Rafelson Media 10:15 – 10:45 AM MID-MORNING NETWORKING BREAK (In Exhibit Hall) 10:45 – 12:05 AM (CCWP2901): Final Considerations (Closing Plenary Session) Keynote Speakers: Does Object Storage Actually Fit into File-Based Workflows? Michael King, Dir. of Mktg. for Cloud, Content & Media, DataDirect Networks Jay Migliaccio, Director of Cloud Platforms & Services, Aspera Hybrid Clouds – The End State Michael Elliott, Enterprise Cloud Evangelist, Dell The Cloud Changes Everything - Why Linear Television Channels Will Soon Be A Memory Sean Barger, CEO, Equilibrium 12:00 – 12:45 EXHIBIT HALL CLOSES FOR EXHIBITOR BREAK-DOWN 12:05 – 12:45 (CCWP2902): What’s Next for Cloud Computing Moderator: Marty Lafferty, CEO, DCIA Panelists: Michael King, Dir. of Mktg. for Cloud, Content & Media, DataDirect Networks Michael Elliott, Enterprise Cloud Evangelist, Dell Jay Migliaccio, Director of Cloud Platforms & Services, Aspera Daniel Kenyon, VP of Business Development, Equilibrium Larry Freedman, Partner, Edwards Wildman Palmer 12:45 PM Conference Concludes Thanks for Your Support...